EXECUTION IS THE GREATEST DIFFERENTIATOR
State of the Business
Short Term Goals
A mini SWOT Analysis is similar to the SWOT [anchor to SWOT on Business Strategy page] performed as part of the overall business strategy. Simply create a more targeted analysis focused on what are the strengths, weakness, opportunities, and threats involved in accomplishing the very specific business goal of bringing a new product to market or reaching more of your target customer base. This assessment helps with resource allocation and the short term execution plan
h-Bar SOLUTIONS RESOURCE ALLOCATION
How much of your overall resources do you have set aside for this specific launch or expansion? That’s the total amount you have reserved for this tactical Go-To-Market Strategy. It’s key to ensure they are tightly aligned with the execution plan and consistently measured against the assigned KPI’s.
Key Performance Indicators (KPI)
If aligned correctly, KPI’s of a Go-To-Market strategy should be subsets of overall company KPI’s from a company’s business strategy. These KPI’s are typically tracked monthly to ensure progress is being made and allow for any changes and tweaks needed to accomplish the short term goals.